Conservative, Catholic Canadian media theorist, born Herbert Marshall McLuhan, who married a Texan belle and made his home at the University of Toronto. He attended Cambridge University at the same time as Alan Turing, but was in the world of the athletes and literary criticism as opposed to aesthetes and mathematics. His musings on the effects of technology and media from the printing press to comic strips made him a pop icon in 1960s America. His words became largely forgotten until the '90s, when they were recognized as a prescient foretelling of the social implications of personal computing and the Internet. His writings and pronouncements directly inspired Abbie Hoffman, Alan Kay, and Ted Nelson.
- The Gutenberg Galaxy: The Making of the Typographic Man (1962)
- Understanding Media: The Extensions of Man (1964)
- The Medium is the Massage with Quentin Fiore