TECHNOMANIFESTOS
Left to itself, cyberspace will become the perfect tool of control.
--Lawrence Lessig

  Television

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is a media technology follows radio historically precedes the Internet historically

Even so imaginative a writer as Jules Verne failed to envisage the speed with which electric technology would produce informational media. He rashly predicted that television would be invented in the XXIXth Century.


Television completes the cycle of the human sensorium. With the omnipresent ear and the moving eye, we have abolished writing, the specialized aucoustic-visual metaphor that established the dynamics of Western civilization.

In television there occurs an extension of the sense of active, exploratory touch which involves all the senses simultaneously, rather than that of sight alone. You have to be "with" it. But in all electric phenomena, the visual is only one component in a complex interplay. Since, in the age of information, most transactions are managed electrically, the electric technology has meant for Western man a considerable drop in the visual component, in his experience, and a corresponding increase in the activity of his other senses.

Television demands participation and involvement in depth of the whole being. It will not work as a background. It engages you. Perhaps this is why so many people feel that their identity has been threatened. This charge of the light brigade has heightened our general awareness of the shape and meaning of lives and events to a level of extreme sensitivity.

It was the funeral of President Kennedy that most strongly proved the power of television to invest an occasion with the character of corporate participation. It involves an entire population in a ritual process. (By comparison, press, movies, and radio are mere packaging devices for consumers.) In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point. This creates a sort of inwardness, a sort of reverse perspective which has much in common with Oriental art.

The television generation is a grim bunch. It is much more serious than children of any other period--when they were frivolous, more whimsical. The television child is more earnest, more dedicated.

Most often the few seconds sandwiched between the hours of viewing—the "commercials"—reflect a truer understanding of the medium. There simply is no time for the narrative form, borrowed from earlier print technology. The story line must be abandoned. Up until very recently, television commercials were regarded as simply a bastard form, or vulgar folk art. They are influencing contemporary literature. Vide "In Cold Blood," for instance.

The main cause for disappointment in and for criticism of television is the failure on the part of its critics to view it as a totally new technology which demands different sensory responses. These critics insist on regarding television as a degraded form of print technology. Critics of television have failed to realize that the motion pictures they are lionizing—such as "The Knack," "Hard Day's Night," "What's New Pussycat?"—would prove unacceptable as mass audience films if the audience had not been preconditioned by television commercials to abrupt zooms, elliptical editing, no story lines, flash cuts.

The Medium is the Massage

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